And the Oscar Goes To…. Yves Saint Laurent? 👀 🧐
When Zoe Saldaña took home an Oscar for Émilia Pérez, Wicked fans, and some others straight up crashed tf out. But let’s talk about the real power play here: that film was produced by Yves Saint Laurent. Yes, the YSL—the luxury fashion house. And no, they’re not suddenly offering movie costumes in their next collection. What they are doing is something way more strategic.
Luxury brands have always catered to an elite market. Most folks aren’t rocking YSL couture on a random Tuesday, but they are heading to the movies, talking about films, and shaping cultural conversations. YSL is leveraging the visibility of cinema to make sure its name (and its legacy) stays relevant beyond the runway. They’re future-proofing. Diversifying. And doing it without diluting their brand.
I meannnnn--- who's to say that the power of content psychology won't have the average filmgoer second-guessing their budget and making room for some YSL fashion over time because of the subliminal exposure to that brand and its unmistakable style and future impact?
And that’s the lesson: If your business only serves one type of client or has just one revenue stream, you might be dancing in circles and in ways that won't win you your industry's highest accolades. 👀
Your offer suite needs strategic expansion—a way for a wider audience to engage with you while still keeping your core offers intact. BUT—and this is crucial—just because YSL can pivot into films overnight doesn’t mean you should start dropping new offers without a plan. The key is sustainability.
So how do you know if you’re ready to expand your offer suite? Here’s a quick checklist:
✅ You have a clear, recognizable brand that people associate with value and expertise.
✅ You have at least one proven revenue stream that’s keeping your business afloat.
✅ You’re not adding new offers just to “see what sticks”—there’s a strategy behind it.
✅ You can clearly articulate how a lower-tier offer supports your long-term business goals.
If you hesitated on any of these, it’s time to get clear before you expand. And that’s exactly what we tackle inside Booked and Balanced—helping you refine, restructure, and scale in a way that makes sense for you AND your business.
...and the yumminess doesn't end there. We're revamping your marketing strategies (on AND offline), and tightening up your brand presence and messaging, and you'll have access to me as your consultant both in our exclusive Telegram community and via email for questions, to tackle roadblocks, and more.
There is SO much impact to be made in your zone of genius and your field; be that coaching, fitness, music, film, medicine, --be it anything! All are welcome! ☺️
Join me inside The Booked and Balanced Program today. Secure your spot now and build a business that works for you now, tomorrow, and into the future.