Sister Act? ❌ Sister Markets? ✅

Soooo you may or may not know this; but....It happened in a New York City audition room. I was auditioning for the Broadway tour of Sister Act.

And not just any role. THEE Deloris Van Cartier.

I wanted it RULL bad, y'all.

I grew up on the films — especially Sister Act II. To 👏🏾 this 👏🏾 dayyyyyy, let Joyful Joyful come on and you're gonna need to stand tf back because it activates me like Lazarus from the grave. That movie lived in my bones, okay?!

So to be in the room, combining my childhood lore with my Broadway dreams? Surreal.

But while I was sitting there waiting for my turn to go in and belt my face off, I caught my mind wandering and wondering how the show would sell. Not how I’d sing it. Not even if I'd book it. But how the tour itself would move tickets.

And that was the moment I realized something:

I didn’t care about being in the spotlight as much as I thought I did. I cared about the engine behind the spotlight. What was going to set this show and this cast apart? What was going to motivate people to tear themselves away from a device, get their butts outside and see this show over any other production, movie or content they could have easy access to via a subscription?

I went home and started studying marketing like my life depended on it. Because in a way, it kind of did.

I was lowkey chronically online already — so I leaned into it. I walked door to door in my childhood neighborhood’s downtown area, asking small businesses if they were on Facebook or Instagram and if they needed help.

That’s how I got my first two clients.

No fancy website. No business card. Just a little courage and a real curiosity about how visibility works.

Once I knew I could get clients; I niched down to helping artists build online presences and personal brands. Why? Because I knew the Broadway hustle, and I wanted artists to feel creatively and financially empowered whether they were center stage or not.

Broadway, like a lot of industries, was reaching a breaking point.

Ticket prices were skyrocketing. The economy was playing double dutch between kinda bad and completely bad. Racial tensions across the country were intensifying ; and that unrest was being reflected in casting choices, union conversations, and in artists themselves; who were setting boundaries, launching initiatives, and pushing for long-overdue changes in how performers were treated (especially performers that were Black, Brown, Indigenous, Asian and generally of color).

People were fighting for pay that reflected the work. Fighting for humane conditions. Fighting to be seen and protected — not just cast.

And in the middle of all that, the question became: What do I do if the stage isn’t safe? Or enough? Or even open?

Then the pandemic hit.

My emails and DMs exploded.

Artists needed help. Fast. Many were pivoting into their own small businesses. Others were trying to maintain visibility online so they wouldn’t lose momentum with agents, producers, or collaborators.

That’s when my mission crystallized.

I founded SAYQUOI (a play on the French phrase je ne sais quoi...see what I did there? Jenae? Je ne? Still proudda that, idc idc) because every entrepreneur and artist has that certain something. That spark, that nuance, that uncopyable magic they can’t always explain. I help them find it, shape it, and build strategy around it with my marketing consulting and strategy services, so they can grow without losing what made them special in the first place.

Since then, I’ve transitioned into full-on marketing consulting. I work with people in multiple industries and markets, and am proud to say I've accumulated a handful of international clients. And I’ve taken everything I’ve learned (from myself and my clients) and channeled it into something intentional:

A 16-week consulting experience called ​Booked & Balanced​.

It’s designed for the business owner who’s good at what they do, but doesn’t know how to talk about it online without spiraling.

It’s for the creative who’s ready to stop duct-taping their content and finally build a system they can trust.

It’s for the practitioner, or coach, who wants to feel clear, visible, and in control of their growth.

That’s what I do. That’s what SAYQUOI stands for. And it all started because once upon a time, Whoopi Goldberg stared into my soul through a tv screen and said:

"If you wake up in the morning and you can't think of anything but singing first... then you s'posed to be a singer girl."

For me, it's marketing. It's content. It's the psychology of the human condition that makes us buy transformations, entertainment and dopamine hits. That's what's on my mind before my morning matcha and breakfast.

Friends, if you wake up in the morning and you can't think of anything but [insert your incredible passion, skillset, entry way to making an impact] first...Then you're supposed to be doing that. But, being continually seen and heard, and in healthy ways that don't center simply being "busy"; is paramount.

You bring the spark. I’ll help make sure people see it, fall in love with it, and make it a part of their own Sister Act "aha!" transformational story.

When you’re ready, let’s chat about your questions and find your best-fit SAYQUOI® service.