Meg Thee Stallion Takes Broadway (and what it means for YOUR business/brand)…

Megan Thee Stallion just booked BROADWAY and my strategy brain won't let me REST until I talk about it.

Meg's taking over the role of Zidler in Moulin Rouge, and is the FIRST woman to ever play this role in any production worldwide. It's an 8 week engagement for Meg; but the show closes "for good" in July.

The show is in a critical state rn, and having a name as hot as Meg's could save the show from closing. It's been running for 7 years, but sh*t's expensive and they NEED her. The producer literally called Meg their "farewell gift to Broadway."

Meg's already a 3x Grammy winner. Fans are already calling her "Megan Thee EGOT Stallion." And the EGOT conversation is getting LOUD. Broadway is her Tony door. If she booked this, she can book another show. BOTH sides eat. That's not just a booking, baybee thassa strategic relationship!

She built the ecosystem that made her UNDENIABLY perfect for this role:

👟 Nike, Planet Fitness, Dunkin' (PRO-TINA teaching jazzercise 💀) proved she has stage PRESENCE and brand scalability/versatility. 🎭 A24 film, She-Hulk, P-Valley, hosting SNL proved she knows her way around a script/improvisation and can hold her own. 🗞️ A full public glow-up arc from the Tory trial to a Lover Girl era w/ her man, her man, her man, her luvahhh her baybay proved she has RANGE & fan loyalty.

And let's not skip past the MOMENT. A hood hot girl from Houston just booked BROADWAY. During Black History Month. HBCU degree. Owns her masters. Popeyes franchise OWNER. Has her music featured in anime (an interest she's loud about and makes her relatable to folk outside her regular fanbase). Has a tequila brand. And she's building toward opening a care facility in Houston; which takes MILLIONS. Every partnership, every check, every move is funding a bigger mission. HELLO BLUEPRINT?!?!

Now the part that has my strategist & music/film nerdy brain UNWELL 🔥

2001's Lady Marmalade was made FOR the film 'Moulin Rouge'. Lil Kim rapped the verse. Meg is now IN Moulin Rouge on stage. Her music's been confirmed for the show. AND Christina Aguilera is producing a Burlesque musical in London RIGHT NOW. Rouge → Meg → Burlesque → XTina. The crossover is RIGHT THERE. This opens the door for Meg on THEE West End AND for a 'Lady Marmalade' remake w/Meg on Kim's verse. Y'all see the vision?!

Takeaways for YOUR business/brand; and I need you to hear me:

🔑 Meg's ecosystem made her undeniable for that stage. If you have to over-explain why you're qualified, your marketing isn't doing its job. 🔑 She showed the trial AND the glow-up. Perfection doesn't convert, transformation does. 🔑 She's told us the vision: care center in Houston, EGOT, a whole legacy. So are you doin' what you do just to stack your bag? Or is there heart and purpose at the center of your rise?

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Now here's the part I couldn't stop thinking about after I posted this breakdown on Threads: if I were on Meg's marketing/strategy team, what would I be doing RIGHT now?

First, I'm getting Meg's team on the phone with XTina's Burlesque producers THIS WEEK while the casting announcement is still trending. You don't wait for the show to open to start that Lady Marmalade conversation. You get both camps in a room now, map out the timeline, and figure out if a remake drops during Meg's run, after closing night, or timed to Burlesque's West End opening in July. The window is small and specific. Move now or lose the momentum.

Second, I'm hiring a content team to start documenting rehearsals the minute she walks into the theater. Not a polished docuseries. Phone footage, voice memos, behind-the-scenes clips she can post herself. I'm mapping out a 6-week content calendar that takes her audience from "day one in the rehearsal room" through opening night so they feel like they were THERE for the process. That content also doubles as organic promo the show doesn't have to pay for.

Third, I'm reaching out to Nike, Planet Fitness, and Dunkin' with a co-branded "Training for Broadway" pitch before rehearsals start in March. Broadway is 8 shows a week. That's cardio, vocal stamina, choreography on a level her audience hasn't seen from her yet. I'm proposing a Nike training series, a Planet Fitness activation around her prep routine, and a Dunkin' protein spot tied to fueling for the stage. Those partnerships don't go dark for 8 weeks; they get a whole new storyline.

Fourth, I'm mapping the EGOT path publicly. A graphic, a timeline, a pinned post. Grammy ✓. Tony door open. Then I'm identifying the Emmy and Oscar plays and working backward from there. Does she executive produce a documentary about this Broadway run? Does she option a film role off the back of it? I'm laying that roadmap out in a pitch deck so her management team can see the 18-month trajectory, not just the 8-week engagement.

I'm Jenae 👋🏾 I'm a Marketing Strategy Consultant & Fractional CMO. I believe marketing is a relationship, and I LOVE doing breakdowns like this; bridging the gap between what's happening in culture and how to use it to make YOUR mark.

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