And the Oscar Goes To…. Yves Saint Laurent? 👀 🧐

When Zoe Saldaña took home an Oscar for Émilia Pérez, Wicked fans, and some others straight up crashed tf out. But let’s talk about the real power play here: that film was produced by Yves Saint Laurent. Yes, the YSL—the luxury fashion house. And no, they’re not suddenly offering movie costumes in their next collection. What they are doing is something way more strategic.

Luxury brands have always catered to an elite market. Most folks aren’t rocking YSL couture on a random Tuesday, but they are heading to the movies, talking about films, and shaping cultural conversations. YSL is leveraging the visibility of cinema to make sure its name (and its legacy) stays relevant beyond the runway. They’re future-proofing. Diversifying. And doing it without diluting their brand.

I meannnnn--- who's to say that the power of content psychology won't have the average filmgoer second-guessing their budget and making room for some YSL fashion over time because of the subliminal exposure to that brand and its unmistakable style and future impact?

And that’s the lesson: If your business only serves one type of client or has just one revenue stream, you might be dancing in circles and in ways that won't win you your industry's highest accolades. 👀

Your offer suite needs strategic expansion—a way for a wider audience to engage with you while still keeping your core offers intact. BUT—and this is crucial—just because YSL can pivot into films overnight doesn’t mean you should start dropping new offers without a plan. The key is sustainability.

So how do you know if you’re ready to expand your offer suite? Here’s a quick checklist:

✅ You have a clear, recognizable brand that people associate with value and expertise.

✅ You have at least one proven revenue stream that’s keeping your business afloat.

✅ You’re not adding new offers just to “see what sticks”—there’s a strategy behind it.

✅ You can clearly articulate how a lower-tier offer supports your long-term business goals.

If you hesitated on any of these, it’s time to get clear before you expand. And that’s exactly what we tackle inside Booked & Balanced—my 16-week intensive where we refine, restructure, and scale your business in a way that makes sense for both your goals and your bandwidth.

But maybe you don’t need the full deep dive yet. That’s why I also offer:

– SAYQUOI Strategy Retainer for month-to-month support that keeps your content, visibility, and offers aligned as you grow.

– The Platform Playbook for a one-time, customized roadmap to guide your marketing across platforms.

– A $150 Ask Me Anything Audit if you just need clarity on your biggest marketing questions right now. Contact me to set yours up today!

There’s more than one way to expand your “offer suite”—for me, that means giving you a path that meets you where you are. Wherever you start, we’ll build the strategy that makes your business sustainable long after the spotlight.